What’s the deal with cutting-edge technologies?

Nowadays, all companies design, develop or sell products built with cutting-edge technologies. In a world where we are practically intimidated by so many offers, the cutting-edge concept makes it even harder to differentiate. But that’s in theory. Because, if we were to consider the definition of cutting-edge, using such technologies should practically be considered common-sense and not a competitive advantage.

According to the Cambridge dictionary, cutting-edge means very modern and with all the newest features. Now, if you’re a top-notch company that wants to be at the forefront of the industry, using cutting-edge technologies when developing products is kind of mandatory. Then, why are all companies struggling to prove they have “the most” cutting-edge technologies?

Using the best and most advanced technologies matters. A lot. But so does what you actually manage to do with those technologies. A product with the highest technological level that’s neither practical nor easy to use will be less successful than one that’s user friendly and has the exact features the user was expecting.

In the battle between state-of-the art technologies and convenience and ease of use, the last two should prevail. And if you manage to combine the three of them, it’s even better. But I would very much like to see IT companies focusing on promoting their reliable, secure, customizable products rather than their cutting-edginess.